We have invited experts in landscape history, pedology, biodiversity, as well as prominent growers and wine producers from the area to speak at the seminar. Thanks to the cooperation with Mendel University in Brno, we asked for the selection of suitable speakers on the above mentioned topics. RNDr. Ing. Jaroslav Rožnovský, CSc., Prof. Ing. Pavel Pavloušek, CSc. Ing. Jiří Jandák, CSc. The seminar will feature, among others, the most famous author of photographic images, Emil Čelustka, who will present photographs of the area and the owner of the trademark Moravian Tuscany. The content of the seminar will be interesting from the point of view of the landscape profile, natural and geomorphological features and, last but not least, from the point of view of wine growing and the tradition of wine production. We want to increase and primarily strengthen the awareness of the Moravian Tuscany region, to convey important and interesting information for domestic and regional travel agencies and companies with a tourism orientation (cycling, tourism), to strengthen relations and exchange of information between winemakers in the area.